Instacart Faces FTC Scrutiny Over AI-Priced Shopping Cart
Instacart shares held steady despite mounting regulatory pressure on its algorithmic pricing system. The FTC has launched a probe into whether the company's Eversight AI software enables unfair price discrimination between customers. This case may establish legal precedents for how personalized pricing algorithms are governed.
New state-level transparency laws now compel businesses to disclose data usage in dynamic pricing tools. Investors appear to be taking a wait-and-see approach, with CART stock showing remarkable stability amid the uncertainty. The outcome could Ripple through tech sectors employing similar AI-driven pricing models.